Abstract:

The existence of modern society, its needs, distribution of labor and products, and upgrade the use of all resources provided by separate business entities – companies and organizations of various forms of ownership and organizational-legal features. Activity of any enterprise is influenced by factors internal and external environment with which it is inextricably linked. Freedom of market relations determines the specificity of the external interaction of the organization with public oversight bodies, resource providers, buyers of goods, services and works, as well as together with the entire market environment. Internal environment contains a potential, which is necessary for its functioning.

Keywords: Society, work, needs, analysis, project, strategy